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[Adv] Battle of KFC Wings – Umadare vs Yang Yeum

Singaporean youths are a trendy and sophisticated bunch. They love keeping up to date with the latest trends and are always in-the-know about everything and anything new under the sun. In recent years, the influence of Japanese and Korean culture and cuisine is getting increasingly prevalent. Many Singaporeans have fallen in love with the rich Japanese culture and exciting Korean pop and fashion trends. Most importantly, we have all fallen for their delicious food offerings! 

Rising to the occasion, KFC introduces the all-new KFC Wings – Freshly breaded in-store with a special batter, these juicy wings are cooked to crispy perfection and coated in two bold flavours. Choose either the Umadare sauce (a tangy yet savoury Japanese sauce) or the Yang Yeum sauce (a Korean-inspired sweet and spicy sauce) – you’ll definitely find a flavour you simply can’t get enough of! The KFC Wings is also paired with the new 7Up Lemon Mint, which allows you to enjoy the refreshing flavour of lemon paired with a cool burst of mint.

So guess, which one is my favourite?!

#kfcoishii or…..

#kfcmashisoyo ????

Got confused, both also very good, crispy and tasty, the sauce coating is very generous. Umadare is more to sweet taste and yang yeum is more to spicy.

Tough choice, but i have to pick one of the flavour to be my favourite.. And the winner is…….
Yeah, i vote for #kfcmashisoyo

Because i am a fan of spicy food, my vote goes to “Yang Yeum Wings”, just because i love the spicy and sweet combi.

Really finger.. lickin.. good, indeed!

Found myself addicted into this KFC wings… Yummmm!!!!

As the Umadare flavour is Jap-inspired and Yang Yeum flavour is Korean-inspired, the campaign concept is ‘BATTLE OF THE KFC WINGS’ – pitching these 2 flavours against each other in a ‘Jap VS Korean’ concept. Who will be crown as king of wings? You decide!

You are invited to post a picture or video of yourself after trying the KFC Wings on Instagram, then hashtag #kfcoishii or #kfcmashisoyo in their posts. One lucky winner will be chosen from the ‘winning flavour’ to win a prize. In the video, can be saying ‘oishii!’ or ‘mashisoyo!’ while eating the Wings. Further detail of contest please visit @kfc_sg

You can now enjoy the KFC Wings in an a la carte set of 4 pcs (choice of 1 flavour) at only $4.90, or go for the Wings Rice Bento Set which comes with 4 pcs Wings (choice of 1 flavour), fragrant chicken rice, a side salad and a regular 7Up Lemon Mint at only $6.90!

2 flavours so good it’s almost impossible to make a choice! Pick a side and be part of KFC’s greatest wing-off today. To pledge your allegiance to your favourite flavour, upload a post on Instagram and hashtag #kfcoishii to support the Umadare flavour or #kfcmashisoyo to support the Yang Yeum flavour.

Hurry down to the nearest KFC now!

Price List:
– A la carte 4 pcs Wings sold at $4.90.
– Wings Rice Bento Set sold at $6.90. (incl. 4 pcs Wings, Rice, Salad & 1 7Up Lemon Mint)
– Available at all KFC stores except KFC Sentosa and Singapore Zoo.

About KFC Singapore
Kentucky Fried Chicken Management Pte Ltd is the leading quick-service restaurant chain in the chicken category in Singapore. KFC is renowned for serving its customers delicious, complete family meals at affordable prices. The first KFC restaurant in Singapore was opened in 1977, and there are now 87 restaurants island-wide. KFC a.m. was introduced in November 2007 and is now served at 68 of its restaurants. The company also provides KFC Delivery as part of its commitment to meet the needs of consumers. There are more than 19,400 KFC restaurants in 120 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) To find out more about KFC in Singapore, please visit website:

Instagram: @kfc_sg

Gud Luck!


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